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If you have an opportunity, you have an interest and you have a commitment. You're going to be successful. And then if you want to go further. The next progression of that is obsession. Welcome to the Builder Hacks podcast, your go to destination for cutting edge strategies. Time tested systems and invaluable insights to revolutionize your construction business and elevate your life.

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Join your hosts, Nate Piper and Keith Mills, season contractors who are not just in the trenches but are also pioneering the future of the industry through Concord University. In each episode, we dive deep into the minds of the industry's most accomplished building professionals. Uncovering their secrets to success and sharing actionable tips to help you thrive. Whether you're a seasoned veteran or just starting out, our goal is to empower you to build a brighter future for yourself and for America.

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Tune in. Level up and let's build a better tomorrow together. This is the Builder Hacks podcast. Build your future. Building America.

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And this week, we're actually going to dive into something that we get asked all the time. And I actually had someone ask me about it before is how to get started. So what do you do to get started in this industry? and that's I think it's a great question. So and I know lots of people have, but I've gotten it multiple times, including, we'll call it a little story later on that.

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So about one of the guys who used to work for me and, and, and got started doing his own thing. So that's what it comes down to. But I mean, let's let's jump into that. You know what? If someone comes to you and they say, Nate, I want to get into this industry. I want to start my own business in this industry.

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What's your recommendation for them? Well, my my first thing when I talk to them about it is I try to gauge what is their, level of interest. Right. Because when we started talking about level of interest, we there's three different levels, right? There's. I'm interested, but I'm not committed. I'm committed, but I'm not interested. And then you have the rare find, which is I'm interested, I'm committed and I'm obsessed right now.

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Those are the ones that I really love to be around, but they don't all come that way. So I always try to gauge what is their interest level. Is this going to be a hobby or is this something that they want to build upon? Right, right. Well, so whenever you say that and I think we kind of need to find that for the people listening that so is.

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So what's the difference between interested committed and obsessed. So what does that mean. Yeah. So interested is like, I'm dabbling it it's my curiosity. I need to try something, kind of taste in the buffet, maybe. Yeah. Let me stick my toe in the water and see if it's hot or cold and that's interested. Committed is like, if we take the pool analogy, it's like, okay, I see water.

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I don't know if it's cold or not, but I'm going to run and jump into the pool and not just test it. Right. And then they're committed and they make a decision that they're going to be a part of that. And so, now you could be committed and not have any clue of what's going on or what you should or should not do, and be committed to that whole piece.

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But, you need to find out what you're interested in. And I think being interested is a great way to start. because then you get to taste it, and it's kind of like what we've talked about over the last, few episodes or or over the last season. It's just getting in, getting your feet wet and seeing if you like it or if you don't like it, and then seeing like, okay, how can I take the part skills and turn them into new skills and I think that's the place to start.

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And if you're interested and you like it, then you move over into committed. And that's the path that you should take versus oh, let me just dive in anywhere. It just be committed for a season. So whenever so then whenever you go from, committed to then committed to a higher level of desire for whatever the industry is, you're looking to do more so you're willing to put in more of the work.

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So go through the ups and the downs that come with, any business, especially a new business, getting started up. So is that kind of what that means? Yeah. I mean, it becomes one of those things like prime example, hired a, a new guy last week. He, he was already interested. He already knew that he wanted to be in, in the construction industry.

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He wants to be a project manager. He was wanting he's taken some classes. He's been a part of some things. And so he's already hit the interested phase. And now he's like, okay, I know that this is where I want to be. Now I start putting a commitment in there, right? Can you be here at 8:00 in the morning?

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Can you stay till late? Can you answer the phone call? Can you do the things that you need to do? That's where the commitment comes into. Right. So the interested piece is like okay, yeah I'd want to dabble. But the commitment portion is where you turn from. This is now going from a hobby into a career or a job or where it goes to, and then you have to have both of those and hopefully then you transition over into obsessed.

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Like, I'm obsessed. He's obsessed. We're obsessed with this industry. We're obsessed with this, our community. We're obsessed with our families. We're obsessed completely. We're we think about it all the time. They might. I wake up at mineral night. right now, I don't. I'm I'm obsessed. And that's where you ultimately want to be? No matter what your career is or what you're doing in life, you want to get to a point where you're obsessed with something.

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I want to share a little story about Keith, why we were talking last week. Keith so obsessed he would a vacation and he was still working on his vacation right? That's obsessed. That's what we do. It's. And when I say one of the big things, I look at whatever comes out of the obsessive part. So you can tell you're obsessed when people think you're crazy for doing what you do.

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and these are Nate's example. my family, whenever I go on vacation, has the hardest time. my mom worked for companies all of her life. So did a great job. Exceeded or excelled in all those, so got up into, high executive levels at the last company that she was that my brother does very well. So he works for a municipality.

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he is he actually runs multiple water treatment plants. So multiple different municipalities, water treatment plants. So it takes care of all that for them. Excellent employee. So it's definitely at the committed piece. There's no ifs ands or buts about it. My mom was at the committed piece. So they would do the extra steps to go ahead and get better at the job that they were in the position they're in.

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Well, I'm obsessed because of the fact that people look at me like, you don't shut off. Oh, you really? I mean, like, you're all that like, you know, I'll talk business at any time. At any point I'm on brings it. I may be ready to fall asleep and someone starts talking business. I like perk back up. So it's an immediate piece.

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So because that's the piece for me that that excites me and that's it. Whenever I'm on vacation, they're like, why aren't you able to step away? You need to be able to relax. And I'm like, you don't realize what I if you're asking me to step away, you're actually doing me more harm. Yeah. When it comes down to your causing me to step away from something I love to do, which means you're actually putting me in pain.

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And I don't like to be put in pain. So unless, of course, I'm working out, then that's part of the process. Well, well, I think that's what happens to all of us. Or it should happen to all of us, is that we get to a point where, at least as business owners, right? If you want to be a business owner, you have to get to the point of being obsessed with your business and your industry and what you're doing and your employees and and you're just obsessed with it.

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And then, you know, but the layer before that is commitment. And without commitment, you can't have obsess, you can't be obsessive. And, I'm definitely obsessive with my business. My wife tells me all the time, like, can you turn that off? I'm like, no, I can't. I have no control over it. It's just in me. It's always in me.

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and so Nate's always looking at the next opportunity. So he's one of our. I first met Nate, so this is a couple of years ago now. So we're in a mastermind meeting together. And one of the things that he was talking about was, yeah, he's not like I. Yeah, I've gone ahead. I've stopped opening up new businesses because I got so many of them.

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and then the next thing I hear, the next mastermind of like, hey, I've got another business opening and then let's go ahead and do Concord University and let's say I'm like, yeah, that lasted all of six months. Yeah, I think six months, I believe enough, I made it six months. Yeah. I don't think you made it six months.

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I just whenever I heard about it again. Yeah. But you know that's part of it, right? It's like we get to these things where we're obsessed with them. We think about them, we do them, we implement, and those are the things that kind of carry on. So to bring it all the way back full circle, when I have somebody young that's coming in, my first question is, what are you interested in?

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Where do you see your life? Like what do you see that's going on? Like, and I and I, and I gauge and I just like, are you interested in animals? Are you interested in plants? Are you interested in construction? Are you interested in architecture? Are you interested in art? Are you interested in sports? Like what? What are your interests?

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And then I start to gauge, like, okay, what are you obsessed about from your interest? And then how do I how do I create an opportunity for you to come into my, my world, my sphere. Right. But it always starts off with interest. And I think that's a key piece, especially in realize this. A lot of times whenever you're first starting out, if you're younger.

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So you may only know just some things you're interested in. You may not have found something that you're obsessed with yet, so you may not have made it to that level. And there's nothing wrong with that. And that's I mean, I know I think it's funny because whenever I used to work for others in construction, I would say I was committed.

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So because I've been committed, any any position I take or anything I do, I'm at least committed to it or I won't do it. Or, you know, if I start out, I'm like, I'm not committed. I'm like, I'm done. There's no sense. Put any more time here. Oh, is what it comes down to. So I was always committed with everything that I did.

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I didn't have an obsession. So with the construction industry until I opened my own business and whenever I opened, that was the funny thing. It's like before we like, I would do what I, what I felt I had to do, and I would still go above and beyond. But whenever it came down to it, I didn't find that that love until it was mine and it was being run my way, which was which was part of the challenge before, because I would see things.

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I'm like, there's a different way to do this. It gets a better result. And once I got the chance to do that on my own, or took that chance to do that on my own, that's whenever I became obsessed with it. Because now it's the constantly improving the process, constantly improving what we do, getting better, getting better results for our homeowners, so affecting more people.

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Which is what concours about, about the builder hacks podcast. That's what the all of those are about. It was going ahead and helping more and more people be able to find that same thing. That's it. I'm even starting to transition that over into our company and, instead of creating employees, but creating partnerships, right where we're we're getting into that point.

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But that's the that's the path that you want to go down. I have I have a huge, disagreement with authority and, always have and, and, you know, I, I still remember my, my middle school principal and him and I having debates on, on things and conversations. And so I like you. It's like I could only be in a place where I was creating, you know, my end result, what I believed.

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But I needed a space that would allow me to do that. And it was so hard to find that space. But there's a lot of kids out there, and I say kids, young men, young women, who are coming in and they have no idea, you know, what their interests are or what they should be doing or where they go.

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And then they get stuck into this pattern of, you know, can't do this, don't want to do that, don't know where to go. And, and they're just frozen, which I think is procrastination more than anything else. So I think that's probably one of the things that's hurting, the youth of today. So if someone feels like that just know that you're not alone.

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But you do need to find something that you're interested in because you got to pay bills. You got to get excited about things, and you need to find a career that that excites you. And that's what comes from interest. And and part of the big part of that is and you'll see this, and this is one of the things I want anyone out there that's listening.

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Neda already touched on it. You know, lots of people get into to jobs and and even into careers. So they've got no passion and no love for. And it's literally what they do. and it's the a lot of times by the time they get further down the road, they've got what we call the golden handcuffs on where they're making too much money and have too many responsibilities to be able to step away because they have to take care of that.

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So you get a wife, you know, you get a husband, so you get kids. But whatever the case may be, and all of a sudden you look up and it's like 20 years later, so in your life and now you're able to start and you're like, I missed out on 20 years of my life. And that's the scary part.

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And so often during that time, people may have made a change. It's the fear that holds them from moving forward. And I mean, one of the biggest things like with and I and I'm sure you've had the same thing with Heather now, is that conversation around this is what I do, this is how I'm going to do it.

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You know, I need you to be on board with what's going on with this. I don't necessarily I mean, Alice is in my business now. Well, in the beginning, she wasn't. I just needed to be able to support what I was doing and be okay with and understand why I was doing what I was doing. Or bare minimum, those shoot holes in my butt.

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Yeah.

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And it is. That's where we live most of the time. Yep. Well, and that's and it's the key is you've got to have those conversations, the communication I mean the communication. When you're getting good at communication you do it everywhere. your relationships, whether they're your personal relationships, whether they're with your friends, whether it's with the business associates and things that you've got, the people that work on your team.

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Well, all that communication goes back to all of those pieces. But realize getting that support behind you and taking the opportunity. That's why when you're young and you don't have as many responsibilities right now, that's the chance to hit as many interests as you possibly can and really get into finding out whether there's something there, you know, and look at, like whenever, whenever I think interest whenever Nate's talking about that.

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And like he started asking some questions, you know, what do you like, you know, what have you done before? What have you found the spark before? And it's like one of the questions is I think of all the time. So as if you had a topic, if someone asked you to talk about whatever you wanted to talk about, what would be the first thing that came to your mind that you're going to go ahead and talk about?

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Yeah, because that's usually something for most people that they've got some sort of passion about. So, something that they probably put a little bit more time into already. Well, and that's at least something they start looking at, or at least the pieces that are part of that to look at what that is. If you ask my eight year old son, he'll say Fortnite, well, that's just good.

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But that's where he's at, you know. But and for fortnight, what is it about Fortnite that he loves? He loves actually creating the characters. I thought it was shooting the people, but it's not. He likes creating the kids that you your Fortnite. So yeah, he like he likes creating the characters and giving these whatever these things called skins or whatever.

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And yeah. And so but that's what that's what he likes. You know, he's, he's interested in football that we have him in football practice. Right. And he's interested in playing the games, but he doesn't really care if he gets on the field or if he doesn't get on the field. So I would say that he's interested, but he's not committed.

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But the moment that he's off the football field, he's committed to getting on to his gaming system and playing his game and going through and creating these things. That's what he's committed to. And if I was to talk to him or as he talks to me, he basically talks to me about, the books that he read, the food that he likes and, and his Fortnite skins that he's constantly changing.

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He doesn't even care about if he wins or loses or buddy. He's like, I just run around the game and hide and I'm like, okay, fine, but that's what I've lost other people. And, but I think that's what we're talking about, you know? Right. And, there you go. And that piece. Right. Actually, that part right there is they would outlast everybody.

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It's literally the hallmark of successful entrepreneurs. There's so many times where we get involved in a business and other people will be involved with doing a competing business, and the only reason you succeed is because you won't stop. And so you're committed. You'll go outlast them, you'll stick with it. The discipline is there. You keep showing up every day when you're getting kicked in the teeth or whether you're getting patted on the back.

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So you know what? You keep showing up and it doesn't matter. He's definitely going to be my entrepreneur. I can already tell you. And well, on that creative side like that, it's like whenever I hear that piece, that's the thing that I look at. It's like, all right, well, what can we do with this creative side? What can you create?

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You know, do you want to get into something? And construction being an architect. So being a designer in this industry, you know, do you want to go ahead and actually do something different. Are you an artist. Do you want to go ahead and do something? As far as archives, do you want to get in digital marketing and do things on the digital marketing side of things and being the creative person there, there's so many different opportunities that are out there.

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Well, there's a lot of flex, that muscle. That's why I love asking people what their interests are, you know, because if they don't have any, if they tell me that they don't have any, you know what that means? That that's where you go. You go to the bottom of the you go to the bottom of the chain, and you stay there until you figure out what you're interested.

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if you come in and you say, hey, in, in the interviewing process and you say, you know what my interest really is in like, marketing and graphic design and communications, right? Then I'm going to try to figure out something for you to do in our marketing department and help you guide through that. But knowing that, like, that's the destination, then I can start to back off in the field and work you towards that, give you all the the information that you're going to need in the marketing department.

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I can start you off in the field knowing that that's it. Journey that I'm taking. Get to talk to you. You get to be around the customers are being talked to and things like that. Find out that are important to them in the conversations that learning the language, learning, learning what is and what is it, you know, and it's just a different perspective.

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And it definitely is. So and it's one that I do want to get back into the piece. All right. So if if someone came in and they're interested in something and they feel like they're committed or at least they they're say they're committed at this point. So that's a new business. That's what we test. Yeah. You know what.

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Let's say they're wanting to start a new business as opposed to work for us. Yeah. Yeah. So what's the so they say they're committed. Maybe they've even shown they're committed to something to this point already. Yeah. What's what are they interested in. Right. And this comes through or they say I'm interested in being, you know, having my own painting business I'm interested in, you know, I had a guy about a month ago, he came to me and he asked me a question, and, and, his question was, hey, I'm thinking about going into the grill cleaning business.

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And I said, what do you mean, my grill cleaning? And he says, you know, everybody at home has got a grill, you know, in their backyard or somewhere close, but who cleans them? And I was like, well, that's a great point. Anyways, he had heard somewhere on some TikTok that there was a business market for theirs, and I said, yeah, they're absolutely.

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And I said he was like, well, what do you think about? I said, I think it's an excellent opportunity for someone to get in with minimal dollars. not a whole lot of training, not a whole lot to have a whole experience. Yeah, not a whole lot of skill that you have to have. You do a YouTube video for ten minutes and you figure out how to clean it, and then you go forward and you start marketing and talking and doing the thing.

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But I said, if you run the business numbers on it, right, you take one city and, town around here probably is around 75,000 people. And I said, you take this one town and you go there 75,000 people, you can guarantee half of the people that are in that population, have a grill. Right. So you got 35,000 people you could take, you know, a portion of that never cleaned their grills, ever.

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Right? So you started and you don't care. You don't care too. Right? Right. But that's where you start with your market share. But if you have an interest for it, great. Now what's your next up? How committed are you? Are you going to buy the cleaning supplies? Are you going to make the fires? Are you going to knock on the door?

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Are you going to go forward? That's where the commitment is. Great. You have interest. Thank you for coming to me and asking me if this is a market that you should be in, because I can tell you yes or no. And in this case, yes, absolutely. Right now, here comes the commitment part. Are you willing to do the work?

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Are you hungry to and I and I'm and I'll tell you a story about when I was, when I was in high school and I was getting recruited to go into the college and talking with a bunch of D1 schools and things. And afterwards, when I got a little bit older, I talked to these guys that are recruiters and scouts, and I asked them, I said, how are you guys?

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You know, how do you guys choose which athletes go where? Right? I mean, you can have some really good athletes that never make it to D1, and you can have some mediocre athletes that shouldn't go, you know, they should go to JuCo or they shouldn't even be playing, but then they go D1. So how do you judge this?

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What is that? Because you have an abundance amount of kids playing sports, right? How do you judge which ones go to D1, which ones don't. And the guy told me, he said, you know, I really I really look to see who's hungry. And I look to see who's got the passion and if they're hungry, then they're going to go and they're going to do the extra.

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They're going to make it happen. If they're just, you know, if they're just fed, then they're not going to go the extra step. They're not going to go, you know, to the extra practice. They're not going to get up early and make the thing. They're not going to make the extra steps. Right. Because they're not hungry, because they have too much food in their pantry, you know, and their pantry is their soul, right.

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They've got too much they're comfortable with. They don't have the the drive to go for. They don't have that extra gear. They don't have that, obsession to be great. They just they're good with where they're at. They a lot of those are when you look at that athlete athletic side of things, those are the people who have really good skills.

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So and unfortunately, they've relied on the talent, the natural talent that they have a lot more than they. And like a lot of cases and a lot more than the effort that they put in to develop the talent that they were given. Yeah. So then what we come back to is that, okay, if you have an opportunity, you have it interest and you have a commitment, you're going to be successful.

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And then if you want to go further, you the next progression of that is obsession. But I think it takes a while to get there. And like you bring in bring up and I think it's a good place for people to start is some of the service businesses and especially like you like the example you gave Nate was for a girl cleaning company, so that they brought to you that idea.

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And I had, Mason, who is one of the guys who used to work with me, used to be my driver. So to give me time to be able to do things while we were doing jobs at the jobsite, when it came to me and he said that he and a friend had started up a gutter cleaning company, and they'd already done a couple of jobs, and they got their jobs from going and doing the door to door thing.

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So they just walked around the neighborhood, knocked on doors. So I went ahead and and offered up the service, and a couple people said yes. And then they created a price right there. and that to me was one of the biggest things, because that piece where you're talking about the commitment piece. Yeah. So was the they're willing to actually go out and do the door to door sales type of thing, and especially on service businesses going out and putting out fliers, knocking on doors.

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So doing that type of thing is definitely a commitment thing. And you at it, it's like it's for the people who work out and who show up and work out every day. So that's what you get is you get the discipline. It's not the fact that you're only love it because I know I work out every day. I don't love it most days.

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I don't want to be there doing it. That was what it comes down to. It's the discipline that this is what I'm doing. This is what I said I'm going to do. So I go ahead and make that happen. And I also know what the end result is for me and what I'm looking to go ahead and create with that which all paints into that picture.

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Well, for to go out and do those things like that, to have the discipline to go out and do door knocking like that, to have the discipline to go out and drop fliers all the time. So that's a key piece. And this is one of the big things I look at, whether that business succeeds or whether this business doesn't go where they want it to go, and they do some changes.

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Either way, you learned a ton of skills you'll be able to take everywhere. I mean, think how many people are afraid to go ahead and talk to a stranger, even. Yeah. Let alone go up to their door, knock on their door, disturb them while they're doing whatever they're doing, and then look to go ahead and get them on your side to engage them in a service that you want to offer, and show them how that's going to benefit them and why they want you to do that for them.

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That's a skill is what it comes down to, and the way you get the obsessed part of that is when you start getting the training you go after, you start looking at people who do door to door sales, you start looking at sales trainings and going through that so you can get just a little bit better. Every time you come to somebody who's a mentor or with, hey, these are the challenges.

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This is this is the rejections I'm getting. What do I do to go ahead and overcome this, this objection that I seem to be getting all the time. And those are the types of things where, you know, you're starting to get obsessed. So with, with the industry and at least what you're in right now. So and that's a good place to be, you know, is still the, the rewards as my, dollar bills in my pocket.

00;25;33;29 - 00;25;56;19

Those are must for most people when they start out. That's usually what that is for sure. Yeah. I mean, because then that that's what gave me the motivation to do the next one and the next one and the next one, next one. And but I think that's the right motivation. You know, somebody told me, recently and I agree with them, is that I've cleared out too much force.

00;25;57;02 - 00;26;15;27

forest and I have not allowed others to knock down their own trees. I thought I was doing the right thing by, like, clear it out. A pathway has been like, making all these, y'all run up here to the front, you know? And, and he told me he's like, you know, you've actually done him a disservice by cutting out the tree for them, right?

00;26;15;29 - 00;26;39;20

And you think that they're getting something out of watching you cut down the tree. And I was like, well, yeah. There. See that technique to show me how to do the thing and how to bring in the capital and the thing, you know, and and he was like, well, but they never did it. All right. Well, that's a good point, you know, and and when it comes down to that, the thing you have to always realize is there's different types of learning for people.

00;26;39;20 - 00;26;54;14

Some people are really go with the the book I read it, I absorb it that way. And I'm able to implement whatever I read. And then the ones Nate's talking about and this is a lot more people. They learn it by doing it. And you've got to give them that opportunity to do it, which means that they're going to stumble along the way.

00;26;54;14 - 00;27;12;09

You know, when you start, like using the the exercising piece, when you start exercising, it's hard. So it's because your body's not used to doing whatever you're having it do. You may be using muscles you haven't used in a long, long time. You have to get your balance. You have to get the technique. All those little pieces are all part of the puzzle that you put together.

00;27;12;09 - 00;27;28;01

The more that you do it, that you get good at it, and then it actually gets some of the results that you're looking for, and you're going to have to go ahead and work your way through that. It's the same way with business. You've got to go ahead and work your way through it. having that person that like, instead of being the trailblazer, like Nate says, he's out there clearing the forest for everybody.

00;27;28;08 - 00;27;43;17

So hanging back and letting them go and do that when they have the challenges coming back to him and him being able to run through what he would do in that situation is huge. And that's one of the that's one of the reasons why, we're starting up concourse because of the fact that we want to be that for the people who are coming into the industry.

00;27;44;01 - 00;28;00;28

is that resource to come back to it, because we all know everybody wants to think that even if they have all the knowledge in the world, they can skip all these steps. There's a certain number of steps that you get to go through that are painful, and you're going to have to just do them. So because you may learn them, you may hear about them, unfortunately, don't realize you did it until you've done it.

00;28;00;28 - 00;28;22;09

And then you look up and you're like, that's what they were talking about every time. Yeah, but those are the things like the money you make every time. Hindsight's 2020. Exactly. Well that's right. And Mason did something really good whenever he got started in the business. After they did that, he reached out and I'm like, hey, you guys want to come over and talk about it so we can talk about some of the next steps for you and things like that.

00;28;22;22 - 00;28;35;17

and, you know, I look at what you guys are doing on the marketing side because at that point, I didn't know what he had done and things, and he and his partner came over and we ran through a whole bunch of stuff and, you know, in, in about an hour. So I gave him a lot of the starting things on the business side of things that he needs to go and take care of.

00;28;35;17 - 00;28;49;28

I told them, we need to hold money back for, you know, to take care of your taxes, because that's going to come no matter what you need at this point, you need to go ahead and create an entity because there's two of you that are involved in this business. So you need to do something and I explained the pros and the cons of which entities they may want to look at it doing.

00;28;50;14 - 00;29;07;09

I told them about insurance. I said, you guys are up doing gutter cleaning. I said, right now I know you guys are 20 years old, 21 years old and think you're ten foot tall and bulletproof. Nothing's ever going to happen to you. I've seen a lot of things in this industry. Things happen no matter who you are, no matter how careful you are, no matter what kind of attention you pay, things can happen.

00;29;07;12 - 00;29;22;16

And so some of the other things you guys need to start looking at is insurance for yourselves. I said in those like some of those steps like that or some of the big steps, and start building credibility when they're going out and talking to homeowners, you know, pricing like one of the biggest things that happens in this industry.

00;29;22;16 - 00;29;36;20

And those times, like, I start up new services and I go back and forth about what I should be pricing things at. And but with them, I sat down and they're like, I said, how did you figure out your first two jobs? Well, we kind of looked at it and we kind of we kind of felt them out and felt what we thought they could afford, and that's what we charge them.

00;29;36;20 - 00;29;48;00

I'm like, that's a horrible business model. Just let you know. I said, I'm happy you made some money. I said, but that is not going to go ahead and get you where you want to go. And like, that's that's who I am. I'm very honest with that kind of stuff. If it's bad, it's bad. I'm going to tell you it's bad.

00;29;48;00 - 00;30;02;11

I'm going to give you a way to make it better. So at the same time, I'm going to tell you it's bad. and that's what I did. It's like what? You know, something like that for gutter cleaning. Literally. It should be a between the linear foot price. You're going to charge for cleaning out the gutter and the height that you've got to go to do it.

00;30;02;18 - 00;30;26;02

So there's the difficulty. Multiply those two together and there's your fee. is what it comes down to. Some will, some won't. So what someone's waiting though is what it comes down to. And that's the way that you go ahead and look at it. You don't look at it of what they can possibly afford. If you want to go ahead and do that, make sure you're making enough money everywhere else that you can go ahead and give a discount like that whenever you've got that taste like maybe you're helping out a neighbor, maybe you're helping out an elderly person, and you're like, I really want to be able to go ahead and help them out.

00;30;26;03 - 00;30;42;25

You can go and do that when you're making enough money on the other jobs. So and then it's not a big deal to go ahead. Do those fees. Yeah. Those are the things that when we sit down and start talking about things, that's what we started talking about, is you've got to have a standard process. You've got to have that entity, you've got to have the insurance behind you.

00;30;43;02 - 00;30;59;27

Because the more and more you're doing this, every time you're doing this, it just it's just starts to compound the challenges you might have. And let's take care of that before it becomes challenge. And I think that's the commitment levels that you're talking about because you start the, you know, commitment is one of those things. It's not just one commitment.

00;31;00;02 - 00;31;29;19

Right. And I think that gets laws that they go, oh, I made a commitment. Okay. You made one, right. There are 50 or 60 or 100 or 1000 commitments that you have to make. And then you have to hold true to all of them, not just not just 1 or 2 or pick or choose. Yeah. You know, and I think that's where the obsession comes in, at least for me, is like, I make a commitment then I'm so obsessed with my commitments that I make that I constantly think about that and that maybe.

00;31;29;20 - 00;31;45;27

And I'm just now this is just now dawned on me that that's probably the thing that that creates. The obsession is that you get to a point where you made so many commitments that you have to you have to hold true to all of them. And then that becomes the obsession of how they all work together. But, you know, you're right.

00;31;45;27 - 00;32;07;13

You got to make a commitment to show up. You got to make a commitment to communicate. You got to make a commitment to pay your bills. You got to make a commitment to paying your employees. You got to make a commitment to, you know, making sure that you have insurance and gas in your, in your vehicle and, and tools that work and all of these things that go in to having a business, those are all the commitments that you have to make.

00;32;07;13 - 00;32;37;08

And the first one is the commitment to yourself that you're going to do that. Then. So and like those pieces there, and it's one of the big things I like whenever I look back, I've coached entrepreneurs and business owners for 15, 18 years now. So something in that ballpark, and one of the things that people always ask me is they're like, well, will I be successful in whatever the businesses and in like one of the answers that I can the only answer that I can go ahead and give them so is if you're committed, you're willing to put the work in, you're willing to make the sacrifices, because that's what it comes down to.

00;32;37;10 - 00;32;54;21

So is making sacrifices. If you want a successful business, the challenges everybody sells, the stuff that's on Instagram and TikTok, and it's the fact that you get to make your own schedule and you know you're making boatloads of money and driving around in the Lamborghini and living the life and stuff like that. So can that be done? It can.

00;32;54;23 - 00;33;15;09

But to make that happen, that looks like a lot of time, effort, discipline, a lot of missing out on all the things. Whenever, whenever I'm Allison, I first gotten together, like for the first ten years that we were together because of the other business, with the coaching and training that I was in, and along with my construction business, I missed almost every birthday and almost every anniversary.

00;33;15;11 - 00;33;36;16

So because of the fact that that's what the commitment was and that was part of the communication that we had, and it didn't mean we didn't celebrate. They still celebrate. And then I would celebrate whenever I was home. That's what happened, though. And that's the thing, whenever you look at it, that's the commitment slash obsession part. You're willing to do whatever it takes and that that the challenges, that whatever it takes doesn't have a comma.

00;33;36;19 - 00;34;17;06

It's got an exclamation point. Yeah. That sacrifices. It's the sacrifices that we talk about, you know. Yeah. You see, everybody sees the billionaires and all this, the Elon Musk and everything. Oh I love to be a wheel. How much sacrifice does he have to make every single day. How much how much sacrifice does he have to make both with his family and his businesses and his time and all the things that he'd rather be doing other than, you know, worried about space X or trying to find people that are that are in the in outer space and figured out a way to bring them home and, and all those things, you know, it's like there's

00;34;17;06 - 00;34;40;04

a lot of sacrifice that goes along with it. And, and it's good and it's bad. And you have to figure out what's the difference. I, I feel like sacrificing my time for the benefit and the future of the, of my company and the people that I'm, you know, responsible for is way worth more than any football game or basketball game or anything else.

00;34;40;04 - 00;35;10;04

And sometimes I have to make make that choice and commitment between my kids sports and working, you know, and so it all kind of plays out together. But sacrifice is definitely a big one. And and one of the big things that everybody looks at, and this is the challenging part when you're starting a business, is you're not looking at that person when they started the business and the amount of effort that they had to put in when they started it together, to the point where now you see them having all of these things, having the freedom to be able to do have having more time, freedom in their life, be able to do the things

00;35;10;04 - 00;35;28;01

that they want to do. So you're looking at your day one compared to their year ten. That was what it comes down to, and your life is markedly different when you get the year ten. So you've got that ability to be able to go ahead and set those pieces whenever you, whenever you committed, whenever you've obsessed in the first part of it to go ahead and create everything.

00;35;28;01 - 00;35;41;14

And you started setting things up and creating systems and processes. So I've been through the trials and tribulations. there's and if you've got people that are on your team who are able to handle some of that, in that way, you're able to step back and take that time away. Those are all key pieces that happen over time.

00;35;41;14 - 00;36;01;21

They don't happen on day one. Remember that piece? Especially in today's social media environment, people. It's so easy to look at it and go, oh, you won't realize you're seeing their best days. Very few people actually put the challenging days up and let you know what's really going on. I mean, there's I I'll give you all a little story, cause, yeah, there's at least once a month that I come home.

00;36;02;03 - 00;36;20;24

Intel, Alice, that I'm closing up the business. I'm done. So I'm just sick of it. I'm not going to do it, or I'm going to go ahead and take it down to just me and run it as just me. And that happens only because that's always frustration is what it comes down to. And usually it's frustration with me because I don't have something in place the way I know where I want to have it in place so that it runs smoothly.

00;36;20;27 - 00;36;35;05

And that's the part that you realize over time, and it's like, I recognize it now. So whenever that happens, it's like I go back and what do I need to change? What do I need to make different? and it still doesn't mean I'm not going to get upset. Oh, yeah. I think you have to have that passion as an entrepreneur.

00;36;35;12 - 00;36;59;09

So I don't know how people do it without having that passion. You can't. You can't have that passion without having the obsession and without the obsession and the passion. They won't ever have the end result that you desire. You'll just be lost, you know? Exactly. Sadly, a lot of billions of people today are just lost, you know, and don't know what career they want to take and everything else.

00;36;59;12 - 00;37;21;23

I always like to joke that, you know, it's the ten year overnights success. Yeah. Oh I see and so but yeah I mean that's what we're talking about that you have to have an interest in something. You got to be committed to it. And once you've been committed and you make all your commitments and keep going, they transition over into being obsessed with it.

00;37;21;23 - 00;37;46;14

And now you're trying to tweak it because that's the that's the passion. That's the thing that you created. That's the your baby in so many words. That's what I get frustration. It is always me. Yeah I mean I say that to other people, but I know it's me that's the wrong one in that piece too. So it's and and that comes from many years of perspective of running down that thing.

00;37;46;14 - 00;38;05;18

And you're like, the only thing that's common here is the person that I'm looking at in the mirror, which means that I've got to be the challenge. Yeah, I'm definitely that guy. And it definitely is something that you gain with with years of time and perspective on things. And that's one of the reasons why we keep working on ourselves, is one of the reasons why Nate and I hang out like we do, why we do this?

00;38;05;18 - 00;38;22;18

Because you've got someone else to bounce off of each other, so you've got someone else to go and look at and go, hey, that's you screwed up. So here's what you might want to do differently this time. It really wasn't them, you know? And those are the types of things that the people with having people in your life were willing to tell you that, as opposed to just patting you on the back and telling you it's going to be okay.

00;38;22;24 - 00;38;42;13

So and that's how you can that's literally that's one of the things for me that I gauge my true friends. So I'm on the people that will tell me that I'm being the the pain in the butt. I'm the one who's has the issue in this. So it's my challenge to resolve as opposed to saying as opposed to just jumping on the bandwagon to go, yeah, I know how hard it is with people nowadays and how, you know, that isn't what it is.

00;38;42;15 - 00;39;07;03

Oh, it's how can I be more effective? So when you take responsibility so that's when things in your life will change no matter what. And that's like one of the big things I look at with with what we've been talking about today, getting into construction and like coming to work for someone like Nate with his companies. So coming through Concord and going ahead and doing the different class, schedules that are running there, the different specialties that are in there, you actually get to find out that you're testing point to get kind of an interest level.

00;39;07;10 - 00;39;19;01

So you can do some of the things and start finding out art is that something is going to work, right. They're all going to be married once they all but the majority are going to be uncomfortable with you when you get started, because it's just not something that a lot of you have done before. It's working through that piece.

00;39;19;01 - 00;39;32;29

You've got to give it enough time to actually get good or whatever the skill is, and then you decide whether this is where you want to continue moving forward with that. and that's I see that too often, with people as they run into a little bit of resistance and they leave. And that's when we know you're interested, you aren't committed.

00;39;33;07 - 00;39;49;10

So if you look at it that in you're gone that quickly, you were just interested in doing this and we're okay with that. We understand that people absolutely were okay with that because being interested just means you're being exposed, right. And what do you take it or you don't take it and you move on and you find something else that's more interesting.

00;39;49;10 - 00;40;08;27

And in something that you want to commit to. by all means, that's what we're here to do. We're here to help find these pathways for people to go to. And so now, let's jump back into whenever I was talking to the youngster, I was talking to the youngster. So 21, 22 year old. So whenever I was talking to them, they are young compared to me.

00;40;08;29 - 00;40;24;25

And, and I'm so happy that they're getting started now. And that's one of the things I told them. I'm like, I love the fact that you guys are going out and doing this now, as opposed to, one of them is actually still going to college while he's doing this. And then, Mason, who's one work with me is all into this as far as the business goes, he's got a job, too.

00;40;24;25 - 00;40;48;13

So he's doing that hustle. You know, I've gone ahead and doing both things. And, you know, I laid out those steps for, for if you're gonna go ahead and get started in something, having a, a service business like that, like for the gutter cleaning piece that they're doing, they need ladders. So and after they had done the first couple, they were talking like, yeah, we want to go ahead and get, like a pressure washer to be able to go ahead and blow the leaves down the gutter and, and clean out the, the downspout a lot easier and things like that.

00;40;48;15 - 00;41;11;13

And what they, they didn't go out and take the money. They got them from their first jobs and go out and blow it, which is what a lot of people go ahead and do. They held on to it. And as when you're first getting started in a business, especially if you've got something else that's taking care of the money that you need to have come in, reinvesting as much of that money back into the business, whether it's in marketing, whether it's in tools, whether it's in training, whether it's getting yourself, you know, a coach and a mentor.

00;41;11;20 - 00;41;26;16

So to be able to work with all of those things are going to go ahead and make it easier, make it better and give you a higher level of success faster by going ahead and doing that. And that's what they did. They went out and got into the equipment piece, so they went ahead and bought some of the pieces that they need.

00;41;27;02 - 00;41;54;21

the only thing that I, that they told me about briefly via text is that they're getting into now, they're, they want to go out and get some, equipment for cleaning rooms. which is there's definitely a need for that down here. So especially in Florida, you've got a lot of tile roofs and things like that. There's a whole nother set of and this is what I would caution you on if you're going to go ahead and do that, make sure you've got someone to come in and talk that through with, because every time you go ahead and move in an industry especially like construction, there's a whole nother set of items so that

00;41;54;21 - 00;42;10;29

you want to be aware of about that industry that are different than the one you're in. Yeah. And for someone who has experience coming or someone like Nate coming to someone like me, someone that might be in your area, wherever that is, I'll go and talk to them because they'll give you that perspective and let you know I hate these or some of the things that you may not have thought of just because you don't know what you don't know yet.

00;42;11;02 - 00;42;29;03

Yeah. The pitfalls. Yeah. And that's and that's why I told them, like, we need to sit down and then have another conversation. I can go ahead and tell you the good and the bad. At least make an informed decision before you start diving into those pieces. The the biggest challenge that happens so often when people get started in the business, they may be doing the service and then someone asks them, hey, do you do this?

00;42;29;09 - 00;42;44;22

Hey, do you do that? Hey, do you do this? Then all of a sudden you're attempting to be everything to everybody run. And that's not necessarily the best route to go, especially because then people don't really know what you do. It's better like you were talking about Nate, the guy who was cleaning grills or was talking about cleaning grills.

00;42;44;27 - 00;43;02;25

Yeah, have a very specific niche like that. And then have a bunch of other people that you can refer things out to and get a referral referral fee for going ahead and doing that, you know, so I do that all the time. So a lot of is like a yeah, anytime I'm talk to somebody early, it's like pick one lane, right.

00;43;02;27 - 00;43;20;15

Pick one thing. You know they say it all all the time. You know, the master of none and you know, the jack of all trades, the master of none. Right? Yeah, that's that's what that's what you're talking about here. You have to get to a point where you master something before you can add something else on.

00;43;20;17 - 00;43;41;18

And mastery is that's a whole other conversation. We probably need to do a podcast on that because I think that's really an important one. But, you know, get into grill cleaning, right? Or get into gutter cleaning or get into the fence staining or get into pressure washing driveways or whatever you're watching, right? I started in lawn and mowing lawns.

00;43;41;18 - 00;44;01;05

Right, right. But you get into one thing and you get that thing down to, you know, it and better than anything else. And what I told, the young man that was talk about cleaning grills, that's a great you clean grills. And he was talking about well else yards too. I said, no, no, no no, you clean grills.

00;44;01;13 - 00;44;23;25

Right. That's what you do. And if you can just stick the cleaning grills and book all of your appointments for cleaning grills, you will have more appointments. The moment that you add in one other service, you've cut your grills in half and you cut your other service in half because you can't scale or grow. And then next thing you know, you're you're lost in amongst the weeds.

00;44;23;27 - 00;44;40;14

Stick with one thing. Yeah. And that's like that key that Nate's talking about right there. Get known for that one thing. And when it comes to mastery, we're not going to get too far into this. But one of the general pieces to look at when you're mastering, you become a master of something when you put 10,000 hours into it.

00;44;40;17 - 00;44;58;01

So if you're thinking of a normal workweek, which a normal or a normal work year, so is normally about 2000 hours a year. So it's a little bit more than not. So but most people take a couple weeks of vacation in there. So that means five years of working before you become a master and whatever that is. And that's a mastering and a lot of different things.

00;44;58;01 - 00;45;10;14

We're talking about a business like this. It's the master of cleaning the grills. So like the gentleman Nate was talking to. So it comes into the master how to run the business, how to go ahead and schedule things, how to go and market. So how to go ahead and take care of you had to hire people how to hire subcontractors or employees.

00;45;10;16 - 00;45;35;06

I mean, there's a lot of different pieces that come into that. Yet until you've gone ahead and run through that piece, there's just so many different things that can happen. And it's one of the biggest pitfalls that I see is that people want to do you want to take it all on? I thought we had we used to have whenever I used to work for one of the builders, I used to work for down here, one of the big national builders, whenever we would work there, we would all go out and find different subcontractors that come in because we were all looking for new subcontractors that did a good job.

00;45;35;13 - 00;45;50;27

And we would always bring in like framers were a great one. You bring in a framing crew and they would kill it on your first few houses, because you're the only houses they're focused on, and they're able to do it really well. They do it quick, they do it clean well, you're happy with the results. Then all of a sudden they start.

00;45;51;04 - 00;46;07;11

The other builders in the community start hearing about it and they're like, hey, can I go ahead and get their number? I want to give them a call while unfortunately, subcontractors are just like new business owners, when it comes down to that, they see they get big eyes whenever they see that happen. So all I start thinking is dollar signs is what I started thinking of.

00;46;07;17 - 00;46;21;24

I'm going to go ahead and run all these houses in this whole community. I'm going to frame every house in here. The challenges, they don't have the labor to go ahead and do it. So they go run on out there. They sign this all on. So then they start splitting the crew up. And then you had a really good crew that worked really well together.

00;46;21;28 - 00;46;45;23

And I attempted to make some people in the lead, people who are not lead, people that don't know how to lead others as one. It comes out to all of a sudden the walk across the company goes down, their punch out goes up. So as far as that goes, then their profits go down. So then everybody's holding their what they call retain edge, which is the last 10% until they've got everything done and all of a sudden they're strung out and cannot be anything finished and nobody's happy.

00;46;45;23 - 00;47;08;01

And we're all out looking for the next framer. Yeah. Same problem. I'll stick with one thing until mastered without any separate service. The other thing I tell people all the time, because I get I get more than just people in the construction business that I talk to, and a lot of different business owners and entrepreneurs and investors and things of that nature.

00;47;08;04 - 00;47;28;07

And I give the same it's the same speech all the way across the board. It's like for investors. I say like, why do you want to learn more than one industry? You are in one industry. You stay in that industry. You don't definitely you don't do crypto. And then multifamily family and then food service business and, you know, wholesale.

00;47;28;07 - 00;47;45;21

So the only way you can do that is if you hire an operator who is an expert in that industry, you gotta hire an actual owner. You got to hire a different operator for each one every week. And then you spend all your time catching up with whatever. And it's the operators, right? It's the same thing with, you know, with the construction business.

00;47;45;21 - 00;48;08;15

Like, you gotta be a framer, be a framer, don't be a framer and a roofer. Right? And you know, if you wanna be a general contractor, then you're a general contractor. And general contractor takes a long time to be able to master all the other pieces so that you know who's doing what and how to do it, because if not, then you're just you're lose.

00;48;08;15 - 00;48;23;01
It's I mean, it's the and that's one of the biggest challenges that happens is like they talks about like a general contractor. You get guys that used to be framers and they're like, oh yeah I want to go ahead and BGC do you know anything about plumbing? Do you know anything about Hvac? Do you know anything about scheduling?

00;48;23;02 - 00;48;45;01

Do you know anything about paying subs? You ever anything about talking to the homeowners? So to go ahead and work that and it's like all of a sudden they're buried. And typically they don't find that out because they all think it's easy. And here's the challenge. When you look at somebody that's been doing something for a long time, it'll typically look really easy because again, they've got their $10,000 in in a lot of cases, they've got systems and processes in place.

00;48;45;03 - 00;49;04;14

They've got a team that helps manage things and run things that makes it look like they've got, you know, everything's easy peasy. Yeah, it is when you've got that kind of time and you put that kind of you've been obsessed with it for that long to go ahead and create that, it becomes easier. Yeah. And that's, that's really what the piece that you look at is like.

00;49;04;18 - 00;49;22;16

And that's and that's one of the big things. If you take anything else away from this, stick with one item, one focus. Do one industry and get really good at it. So and then decide whether you want to add something else. That's the conversation that we all have. I have ideas that come up all the time and people are like, that's a great idea, why don't you do that?

00;49;22;18 - 00;49;42;02

And I'm always like, because I've got enough things that I'm focused on right now. That one more thing just means that everything else is going to get like the example they gave earlier, everything else is going to drop a little bit because you can't focus 100% in every area. It's not possible unless you hire an operator to come in and take care of things that are brought on a partner, which partners are very expensive operators is what it comes down to.

00;49;42;02 - 00;50;04;08

Whenever you look at things like that. Partners is a whole other issue because you got to get in that, you know, now you're tied together, right? So that's a whole other, that's another. It's a business. Marriage is what that is. It really is. So when they do, when they do one a mastery one or that definitely one, we're just stacking on anything else that that any of you that are listening like I wish you guys would go ahead and talk about this.

00;50;04;15 - 00;50;17;19

So about the industry or about business, just let us know. Put it in the comments. So whether it's whether you listen to us on Apple or on the on Apple or on iTunes, or whether you're listening to us on Spotify or any of the other services that go ahead and we publish podcasting on or whether it's on social media.

00;50;17;19 - 00;50;30;22

And you saw promoter there put it in there. So that's a great thing to do. We would love to hear from you. So, you know, if it's something that fits and we think that it'll be a great fit for the audience, definitely something we'll look into. And go ahead and maybe you'll hear what you want to hear from that.

00;50;31;01 - 00;50;44;04

and we might even go ahead and pull you in. So whenever we're doing this to maybe do a little Q&A of you. So if there are certain questions that you might have. so I'd be a good little piece. I just threw that out there. So Nate's like, where did that come from? That was me. But I got one more.

00;50;44;04 - 00;51;10;04

That sounds like fun to me. Yeah. So this is really one of the big things when I look and look at. This is a great place to get started. Construction gives you that that opportunity get started with very little investment except for your time. So you get great chance to learn so many different things in this industry, whether you're working for somebody else, whether you want to go ahead and start your own service business, there's always people out there that want to go ahead and have other people do things for them, and that's something that's very easy to step into.

00;51;10;04 - 00;51;25;09

As long as you're willing to go through the processes, find that person who knows how to get you there. It's going to go ahead and save so much on the front end of everything, on the learning side of things. So you want to go and do that. So for everyone who's listening to this, make sure to go ahead and share this with others.

00;51;25;09 - 00;51;40;23

Make comments. So rate us. We would love to hear that. So I'd love to hear what you're thinking and we look forward to seeing or hearing you on our next podcast. So coming up next week.